Last updated: August 13, 2026
These Terms of Service are an agreement between you and Marcelo Moraes Motta de Mattos, an individual entrepreneur (MEI) registered under CNPJ 24.550.478/0001-53, doing business as Pllay or Pllay AI ("Pllay", "we", "us"), at Avenida Juscelino Kubitschek de Oliveira 5000, 93 C — Integrato Iguatemi, São José do Rio Preto, SP 15093340, Brasil.
By accessing or using Galleria Art, you agree to be bound by these Terms of Service and all applicable laws and regulations. If you do not agree with any part of these Terms, you may not use the platform.
By using Galleria Art, you also represent and warrant that you are at least 16 years old. If you are using the platform on behalf of an organization, you represent that you have authority to bind that organization to these Terms.
You also acknowledge that we process personal data as described in our Privacy Policy, which forms part of these Terms. Where processing requires your consent under applicable data-protection law — including the Brazilian LGPD (Lei 13.709/2018) and the EU/UK GDPR — that consent is obtained as described in the Privacy Policy.
Artists retain ownership of their original works. By uploading content to Galleria Art, you represent and warrant that you own or have all necessary rights to publish and share such content. You grant Pllay a limited, non-exclusive, royalty-free license to display, reproduce, and promote your work solely for the purpose of operating and marketing the platform; this license terminates when you remove the content. You are solely responsible for the content you upload, including any claims arising from infringement of intellectual property, privacy, or publicity rights.
Artists must also comply with our Artist Publishing Rules and Community Guidelines, which are incorporated into these Terms by reference and govern what may be published and how artworks must be described.
All elements of the Galleria Art platform — including but not limited to the Galleria Art and Pllay names and logos, the user interface, design system, source code, databases, copy, audio, video, photographs (other than user-uploaded artwork), and the overall trade dress — are owned by Pllay or its licensors, and are protected by copyright, trademark, and other intellectual property laws of Brazil and other jurisdictions. Galleria Art and Pllay are trademarks of Pllay; use of these marks without prior written permission is prohibited.
Artists retain all right, title, and interest in and to the original artwork they upload. Nothing in these Terms transfers ownership of artist content to Pllay. The license granted to Pllay is limited to what is set out in the Artist Content & Listings section and the License Agreement, and terminates when the artist removes the artwork from the platform.
If you believe that content on Galleria Art infringes your intellectual property rights, please follow the procedure described in our Copyright Policy. Notices that meet the requirements of 17 U.S.C. § 512(c)(3) (DMCA) or equivalent local law will be acted on promptly. Repeat infringers may have their accounts terminated.
(a) Artist-only publishing. Only users registered as artists may publish artwork or participate in artist events on Galleria Art. Visitor and collector accounts may browse, follow, save, comment, and purchase, but may not upload artwork or open artist-page features.
(b) Paid-plan requirement. Every artwork published on Galleria Art must be covered by a current paid artist subscription plan. Publishing requires an active subscription with payment in good standing. Plans, prices, and the artwork quota included in each plan are described on the platform's pricing page and may change in accordance with paragraph (f) below.
(c) Plan quota and visibility. Each subscription plan includes an artwork quota. If an artist's published-artwork count exceeds the quota of their current plan, Pllay may make some artworks non-public to bring the visible total within the plan's limit. The most recently published artworks are hidden first; hidden artworks remain in the artist's account and become public again automatically when the artist upgrades or removes existing artworks. Artists may designate specific artworks as pinned to exempt them from the newest-first rotation; if pinned-artwork count alone exceeds the plan quota, the same newest-first rule applies among the pinned set. Pinning protects from rotation but does not raise the plan's quota. Plan downgrades take effect immediately, with no separate grace period for self-initiated downgrades.
(d) Non-payment consequences. If a scheduled subscription charge fails, Pllay will retry payment recovery for fourteen (14) days from the date of the failed charge. During this 14-day grace period the artist's profile and artworks remain public. If payment is not restored by the end of the 14-day period, Pllay will make the artist's profile and artworks non-public. Non-public content is not deleted at this stage; it is restored to public visibility automatically upon resumption of an active subscription. If the subscription remains in non-payment status for ninety (90) days after content was hidden, Pllay may permanently delete the affected content and close the account, with prior notice.
(e) Paid-only premium features. The artist page and all premium features (collector messaging, sales tools, analytics, virtual gallery placement, and other features so designated on the pricing page) are available only on paid artist plans with subscriptions in good standing.
(f) Changes to plans and pricing. Pllay may modify subscription plans, prices, quotas, and feature inclusions at any time. For changes that materially increase the price you pay, materially reduce the features included in your plan, or materially reduce your plan's artwork quota, affected artists will receive notice by email and through the platform at least thirty (30) days before the change takes effect. Additive changes and changes required to comply with applicable law may take effect immediately upon notice.
(g) Cancellation, right of withdrawal, and refunds. You may cancel your subscription at any time. Cancellations take effect at the end of the current billing period unless otherwise stated. For direct subscription purchases through Galleria Art (billed via Stripe), you have a fourteen (14) day right of withdrawal from the date of the original purchase or any renewal, with no reason required. To exercise this right, email support@pllay.ai. This 14-day right meets or exceeds Brazilian Consumer Protection Code Article 49 (Lei 8.078/1990) and EU Consumer Rights Directive Article 9. Outside the 14-day window, partial billing periods are not refunded except where required by mandatory consumer-protection law. App Store purchases follow Apple's refund policy and must be requested through Apple.
(h) Auto-renewal and billing. Paid subscriptions are auto-renewing. Unless canceled, each subscription automatically renews at the end of its billing period (monthly or annual) and your payment method is charged the then-current price for the next period. On iOS, subscriptions are sold through Apple In-App Purchase and renew through your Apple Account; you may manage or cancel them at any time in your device Settings under your Apple Account, then Subscriptions. Auto-renewal must be turned off at least 24 hours before the end of the current period to avoid the next charge, and cancellation takes effect at the end of the current period. On the web, subscriptions are billed through Stripe and may be managed or canceled in your account settings.
(i) Collector subscriptions. In addition to artist plans, Galleria Art may offer optional paid subscriptions for collectors and supporters that unlock digital features and benefits within the app, such as enhanced browsing, premium content, or supporter perks. These subscriptions are auto-renewing on the terms in paragraph (h), grant only the digital benefits described at the point of purchase, and are not donations.
These Terms are between you and Pllay only, not with Apple Inc. On iOS, the Galleria Art application is licensed to you under Apple's standard Licensed Application End User License Agreement (the standard EULA), and these Terms supplement — and do not replace — that EULA. Where these Terms conflict with Apple's standard EULA in relation to the app license, Apple's standard EULA controls for that license.
Apple has no obligation to furnish any maintenance or support services for the app. Apple is not responsible for the app or its content, for any product warranties (whether express or implied), for any claims relating to the app (including product-liability, legal or regulatory non-compliance, or consumer-protection claims), or for addressing any third-party intellectual-property claims relating to the app. Any such claims are governed by these Terms and are Pllay's responsibility to the extent required by law.
You represent that you are not located in a country subject to a U.S. Government embargo or designated as terrorist-supporting, and that you are not on any U.S. Government list of prohibited or restricted parties. You agree to comply with the App Store Terms of Service and Usage Rules. Apple and its subsidiaries are third-party beneficiaries of these Terms and, upon your acceptance, have the right to enforce them against you.
Zero tolerance. There is zero tolerance for objectionable content and abusive behavior on Galleria Art. By using the platform you agree that Pllay may, at its reasonable discretion and without prior notice, remove any content and suspend, restrict, or permanently terminate any account that it determines to be objectionable, abusive, unlawful, or in violation of these Terms or the Community Guidelines. You agree not to upload objectionable content or to harass, abuse, threaten, or harm other users.
You may not use the platform to upload, post, transmit, or otherwise distribute content that:
You also may not use automated tools to access, scrape, or interact with the platform without our prior written authorization. We reserve the right to investigate violations, remove content, restrict features, suspend or terminate accounts, and cooperate with law-enforcement authorities. The full list of prohibited content categories and behaviors, with examples and enforcement actions, appears in our Community Guidelines.
Content outside the platform's purpose. Galleria Art is a platform for artwork and the practice around it. Pllay may remove content that falls outside that purpose at any time and without prior notice. This is a decision about what the platform hosts, not about artistic merit: we do not curate, rank, or select artists or works by quality, style, medium, or career stage. Photographs documenting your process, studio, materials, or exhibitions are art-related content and are not affected by this provision. Where we remove content under this provision we notify you after removal, state the reason, and you may request human review as described in our Community Guidelines.
Galleria Art uses artificial intelligence to power features such as artwork analysis, classification, tagging, automated moderation, and virtual gallery generation. AI-generated outputs — including descriptions, tags, gallery titles, and curator notes — are produced automatically and may contain inaccuracies, omissions, or unexpected results. You should not rely on AI-generated outputs as a substitute for professional advice or independent verification.
Ownership of AI-generated content. Pllay owns the AI-generated content it produces about your artwork — for example, automatically generated descriptions, tags, virtual gallery titles, subtitles, and curator notes. You retain ownership of the underlying artwork itself and the user-supplied metadata you provided.
Human review. If you believe an AI moderation decision affecting your content is incorrect, you may request human review by emailing abuse@pllay.ai. We will review the decision in accordance with our Community Guidelines and applicable data-protection law (including Article 22 of the EU GDPR and Article 20 of the Brazilian LGPD).
Liability. AI features are provided on the same "AS IS" and "AS AVAILABLE" basis described in the Limitation of Liability section. Pllay is not liable for AI-generated outputs or for the consequences of automated decisions, except to the extent that liability cannot be limited under applicable law.
(a) Disclaimer of Warranties. The Galleria Art platform is provided on an "AS IS" and "AS AVAILABLE" basis, with all faults and without warranty of any kind. To the maximum extent permitted by applicable law, Pllay disclaims all warranties, express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy, and uninterrupted or error-free operation. Pllay does not warrant the identity, authenticity, or qualifications of any artist or buyer, the authenticity or quality of any artwork, or the outcome of any transaction conducted off-platform.
(b) Limitation of Damages. To the maximum extent permitted by applicable law, in no event shall Pllay, its officers, directors, employees, contractors, or affiliates be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profits, revenue, data, business, or goodwill, arising out of or in connection with these Terms or the use of the platform, whether based on contract, tort, statute, or any other legal theory, and even if Pllay has been advised of the possibility of such damages. The total aggregate liability of Pllay for any claim arising under these Terms shall not exceed the greater of (i) the total amount of subscription fees you paid to Pllay in the twelve (12) months preceding the event giving rise to the claim, or (ii) one hundred United States dollars (USD 100).
(c) Third-Party Content. Galleria Art hosts content uploaded by independent artists and other users. Pllay does not pre-screen, endorse, or assume responsibility for any user-uploaded content. Pllay is not a party to any transaction between artists and buyers and bears no liability for the conduct of any user, the authenticity or condition of any artwork, payments, deliveries, or disputes arising from off-platform dealings.
(d) Indemnification. You agree to defend, indemnify, and hold harmless Pllay and its officers, directors, employees, contractors, and affiliates from and against any and all claims, damages, liabilities, costs, and expenses (including reasonable legal fees) arising out of or related to (i) content you upload, post, or transmit through the platform, (ii) your violation of these Terms, the Community Guidelines, or any applicable law, or (iii) your infringement of any third-party right, including intellectual property, privacy, or publicity rights. Pllay reserves the right to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, in which case you agree to cooperate with Pllay's defense at your expense.
(e) Force Majeure. Pllay shall not be liable for any failure or delay in performance arising from causes beyond its reasonable control, including acts of God, natural disasters, war, terrorism, civil disturbance, government action, internet or infrastructure outages, denial-of-service attacks, or failures of third-party providers.
(f) Mandatory-law carve-out. Nothing in this section limits liability that cannot be limited under applicable law, including liability for fraud, gross negligence, or willful misconduct, and does not deprive consumers of mandatory protections under the laws of their habitual residence — including the Brazilian Consumer Protection Code (Lei 8.078/1990) and the consumer-protection provisions of Article 6 of the Rome I Regulation (EC No 593/2008) for consumers in the European Economic Area.
These Terms, and any dispute arising out of or in connection with them or your use of the platform, are governed by the laws of the Federative Republic of Brazil, without regard to its conflict-of-laws principles. The United Nations Convention on Contracts for the International Sale of Goods does not apply. The parties submit to the exclusive jurisdiction of the courts of São José do Rio Preto, State of São Paulo, Brazil, and waive any objection to that venue.
The choice of governing law and venue above does not deprive consumers of mandatory protections under the laws of their place of habitual residence. Brazilian consumers retain the protections of the Brazilian Consumer Protection Code (Código de Defesa do Consumidor, Lei 8.078/1990); consumers in the European Economic Area retain the protections afforded under Article 6 of the Rome I Regulation (EC No 593/2008) and applicable national consumer-protection law. Where mandatory local consumer law conflicts with these Terms, the mandatory local law prevails to the extent of the conflict.
You may stop using Galleria Art and delete your account at any time — in the mobile app via the menu under Account Settings, then Delete Account, or by contacting us at legal@galleria.art. We may suspend, restrict, or terminate your account or access if you breach these Terms, the Community Guidelines, or the Artist Publishing Rules, if required by law, or to protect the platform or other users; we will give notice where practicable, and immediately in cases of serious harm or illegal activity.
On termination, your right to use the platform ends and the operational license you granted to Pllay winds down as your content is removed from public access. The following survive termination: the intellectual-property provisions, the Limitation of Liability section, the indemnification obligations, the Governing Law and Dispute Resolution section, and any payment obligations accrued before termination. Deletion is handled as described in our Privacy Policy.
Entire agreement. These Terms, together with the Privacy Policy, License Agreement, Copyright Policy, Community Guidelines, and Artist Publishing Rules, constitute the entire agreement between you and Pllay regarding the platform and supersede any prior agreements on that subject.
Severability. If any provision of these Terms is held invalid or unenforceable, that provision will be limited or removed to the minimum extent necessary, and the remaining provisions will remain in full force and effect.
No waiver. Our failure to enforce any provision is not a waiver of our right to do so later.
Assignment. You may not assign or transfer these Terms without our prior written consent. We may assign these Terms in connection with a merger, acquisition, reorganization, or sale of assets, or by operation of law.
No agency. Nothing in these Terms creates any partnership, joint venture, employment, or agency relationship between you and Pllay.
Notices. We may provide notices to you by email to the address associated with your account or through an in-product notice. You may send notices to us at legal@galleria.art. Section headings are for convenience only. In case of any discrepancy between translations, the English (en-US) version controls.
We reserve the right to modify these Terms at any time. Continued use of the platform after changes constitutes acceptance of the updated Terms. We will notify registered users of significant changes via email.
For material changes, we will provide notice at least thirty (30) days before they take effect where practicable, and — where required by law or where the change materially affects your rights — we will ask you to re-accept the updated Terms before continuing to use the platform.